Tag: Strategic Consulting

  • Hubspot: Artificial intelligence applied to the sales process

    Hubspot: Artificial intelligence applied to the sales process

    Artificial intelligence (AI) applied to Customer Relationship Management (CRM) systems is transforming the way companies interact with their customers, improving the productivity and efficiency of sales forces. The integration of AI into CRMs enables a 360-degree view of all interactions with customers and...

  • What are the largest artificial intelligence companies?

    What are the largest artificial intelligence companies?

    Who is shaping the future of AI? Artificial Intelligence (AI) is no longer a futuristic promise; it is a transformative reality. In this dynamic landscape, do you know which companies are leading the race? The answer might surprise you. Today, we'll explore this exciting world, using as a reference a key chart on AI patents from leading companies,...

  • Alternatives to fuzzy attribution and lag in Google Analytics data 4

    Alternatives to fuzzy attribution and lag in Google Analytics data 4

    Google Analytics 4 is a confusing and limiting evolution for digital marketing Google Analytics 4 (GA4) has arrived with significant changes that impact the way we interpret and use data. While presented as an evolution, several aspects of GA4 have raised concerns among digital marketers. Here are four...

  • Technology strategy in the era of generative artificial intelligence: implications for consulting

    Technology strategy in the era of generative artificial intelligence: implications for consulting

    Generative artificial intelligence (GAI) is transforming the strategy consulting landscape. A recent Harvard Business School study sheds light on how IAG, specifically GPT-4, affects productivity and work quality at a global consulting firm. This article breaks down the key findings and offers a broader view of…

  • Advanced analytics as a cornerstone in strategic digital transformation consulting

    Advanced analytics as a cornerstone in strategic digital transformation consulting

    Introduction In today's business environment, advanced analytics and strategic consulting in digital transformation are essential for success. But how are these elements interrelated and what impact do they have on business performance? Let's explore it. Key tip: If you are looking for an expert guide in this exciting field, I invite you to learn about the services…

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