Latest reports

  • Shopify Plus: advantages and alternatives for enterprise e-commerce

    Shopify Plus: advantages and alternatives for enterprise e-commerce

    At Proportione we've already talked about Shopify Plus, but today we want to do a roundup of all the good, the not so good and how this compares to the rest of the enterprise ecommerce world. Let's see, if you've been moving in this world, you probably already know that it's not just anything. We're talking about...

  • Café Proportione 1: from Aveiro to the world

    Café Proportione 1: from Aveiro to the world

    "El Café Proportione: Strategy, Technology and Human Talent in Debate with Mayte Tortosa and Javier Cuervo" is an innovative platform for dialogue where, in the company of a select coffee, the dynamics of business strategy, the technological revolution and the management of human talent are explored. This virtual forum stands out for its...

  • Innovation vs. regulation: the battle of artificial intelligence in the heart of Europe

    Innovation vs. regulation: the battle of artificial intelligence in the heart of Europe

    Europe is at a critical crossroads, where its traditional regulatory strength, known as the "Brussels Effect," faces an unprecedented challenge in the age of artificial intelligence (AI). As the European Union moves forward with the AI Act, an ambitious regulation aimed at guiding the development and application of...

  • OpenAI Sora: create realistic videos with a few words

    OpenAI Sora: create realistic videos with a few words

    In the dizzying technological advance we are experiencing in AI, OpenAI has taken a step into the future of audiovisual content with the launch of Sora, an artificial intelligence tool that promises to transform the way companies generate and use video. This development not only reaffirms OpenAI's leadership in...

  • Artificial intelligence solutions for e-commerce

    Artificial intelligence solutions for e-commerce

    At the core of technological innovation and human depth, artificial intelligence (AI) and e-commerce are merging to transform not only our business practices, but also our living environment. This union represents more than a technological collaboration; it is a symbiosis that is redefining the rules of the game in the marketplace and...

  • Hubspot: Artificial intelligence applied to the sales process

    Hubspot: Artificial intelligence applied to the sales process

    Artificial intelligence (AI) applied to Customer Relationship Management (CRM) systems is transforming the way companies interact with their customers, improving the productivity and efficiency of sales forces. The integration of AI into CRMs enables a 360-degree view of all interactions with customers and...

  • B2B commerce and marketplaces revolution presented at Shopify Editions Winter 2024

    B2B commerce and marketplaces revolution presented at Shopify Editions Winter 2024

    In today's ecommerce landscape, the Shopify Editions Winter 2024 updates represent a fundamental shift for B2B companies and marketplaces. As a Shopify Plus Partner at Proportione, we take a look at how these innovations transform the approach to business from a technology and people perspective. B2B catalog expansion: a new frontier...

  • The impact of artificial intelligence on the workplace: challenges and opportunities

    The impact of artificial intelligence on the workplace: challenges and opportunities

    In recent years, the advance of Artificial Intelligence (AI) has generated intense debate about its impact on the labor market. While some envision a future of efficiency and expanded opportunities, others fear an era of obsolescence and job displacement. In this article, we explore various perspectives, drawing on recent studies and opinions from...

  • Generative AI in eCommerce and education. Interview with Javier Cuervo

    Generative AI in eCommerce and education. Interview with Javier Cuervo

    At Proportione, cutting-edge technology is not just an aspiration but a palpable reality. Javier Cuervo, consulting partner at Proportione, joined Lucas Cervera to discuss how artificial intelligence, in particular ChatGPT, Midjourney and Beautiful.ai, is revolutionizing e-commerce and education. ChatGPT: a strategic partner in content and analytics ChatGPT has...

  • Sectors revolutionized by artificial intelligence

    Sectors revolutionized by artificial intelligence

    Activities where non-generative AIs are already part of everyday life Artificial Intelligence (AI) is not a concept of the future; it is a reality that is reshaping the business world. From areas where AI has become established to emerging sectors where its impact is just beginning to be felt, this article explores the journey...

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