# Divina proportione: a journey through mathematical beauty and organic growth

Welcome to a fascinating journey through history, mathematics and natural beauty. Today, we will dive into the world of the "divina proportione", a concept that has fascinated mathematicians, artists and philosophers for centuries. But what exactly is the divine proportione and how does it relate to organic growth and digital strategy? Let's find out.

## The origin of the divine proportione

Proportione has its roots in the book "De Divina Proportione", a masterpiece by mathematician Luca Pacioli and artist Leonardo da Vinci, completed in 1498 in Milan and first published in 1509. This book explores the golden ratio, a mathematical constant that It is found in nature and in the beauty of our universe, from galaxies to shells.

Pacioli, in his book, studies the golden ratio from a mathematical perspective, giving it mystical and religious meanings. In his work, Pacioli points out that golden rectangles can be inscribed by an icosahedron, and gives five reasons why the golden ratio should be referred to as the "divine proportion."

## The golden ratio and Fibonacci

Before Pacioli, the Italian mathematician Leonardo of Pisa, known as Fibonacci, had already introduced the sequence that bears his name to the Western world in his book "Liber Abaci" in 1202. This sequence, in which each number is the sum of the two previous ones (0, 1, 1, 2, 3, 5, 8, 13, 21, 34, ...), has a direct relationship with the golden ratio. In fact, the ratio between two consecutive numbers in the Fibonacci sequence tends to the golden ratio as the sequence progresses.

## The golden ratio in nature

The golden ratio is not just a mathematical curiosity, but is found everywhere in nature. From the arrangement of leaves on plants, to the shape of galaxies, through the shape of shells, the golden ratio seems to be a universal constant of beauty and harmony.

## The divine proportion and the digital strategy

Like the golden ratio, a good digital strategy creates growth that is both organic and beautiful. This means that growth occurs naturally and sustainably, without the need for forced or artificial efforts. Rather than seeking growth at all costs, we focus on helping businesses grow in ways that are healthy and sustainable for the long term.

## Conclusion

The divine proportione is much more than a mathematical concept. It is a way of understanding the world, a key to unlocking the inherent beauty of nature, and a guide to organic and sustainable growth. At Proportione, we strive to apply these principles to digital strategy, helping companies grow organically and beautifully in the digital world.